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Academic Journal of Business & Management, 2021, 3(2); doi: 10.25236/AJBM.2021.030215.

Analysis of Perfect World Co.,Ltd’s international business using PESTLE

Author(s)

Yinuo Chen1, *, Hening Wang2

Corresponding Author:
Yinuo Chen
Affiliation(s)

1School of Management and Economics,Beijing Institute of Technology, Beijing, China

2Department of Finance, Shandong University of Science and Technology, Jinan, China

*Corresponding author

Abstract

This article discusses the social responsibility that Tencent acts in a major epidemic situation, and explores the ways in which large enterprises should realize the growth of corporate value. Based on Carrol CSR Pyramid and the stakeholder theory, this article explores the forms of large-scale enterprises' social responsibility fulfillment in the context of major epidemics.

Keywords

Corporate Social Responsibility, Tencent, Covid-19 pandemic

Cite This Paper

Yinuo Chen, Hening Wang. Analysis of Perfect World Co.,Ltd’s international business using PESTLE. Academic Journal of Business & Management (2021) Vol. 3, Issue 2: 86-88. https://doi.org/10.25236/AJBM.2021.030215.

References

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[2] “Video Games Cloud busting: Content still king in gaming,” Credit Suisse, 25 September 2019, via ThomsonOne.

[3] Perfect World Co.,Ltd Annual Report From 2015 to 2020

[4] “Gaming Goes Mainstream, but Play Varies by Gender and Age,” eMarketer, 14 April 2019.

[5] “Video Games Cloud busting: Content still king in gaming,” Credit Suisse, 25 September 2019, via ThomsonOne. 

[6] “Worldwide Mobile and Handheld Gaming Forecast, 2019 – 2023”, IDC, Mar 2019

[7] “Global Multichannel Data,” S&P Global Market Intelligence, accessed Sep 2019, © 2019 Kagan, a division of S&P Global Market Intelligence, estimates