Welcome to Francis Academic Press

Frontiers in Sport Research, 2023, 5(4); doi: 10.25236/FSR.2023.050409.

A Strategic Study on the Sustainable Development of China's Sports and Ice Tourism Industry

Author(s)

Wang Sen1, Wang Han2

Corresponding Author:
Wang Sen
Affiliation(s)

1Physical Education Department, Northeastern University, Shenyang, Liaoning, 110819, China

2College of Physical Education and Health, Hebei Normal University of Science & Technology, Qinhuangdao, Hebei, 066000, China

Abstract

With the rapid growth of society and economy, people's living standards are gradually improving. At the same time, due to global warming and environmental pollution, people are becoming more and more concerned about their health and environmental protection. Especially in recent years, winter sports have been rapidly popularized and promoted in China, and become an important activity loved by the general public. As one of the winter sports, ice sports, with its unique charm, attracts more and more people to participate in it, which promotes the rapid development of sports and snow tourism in China. However, we must be soberly aware that although China's sports and snow tourism has made great progress, it is still in its initial stage and there are many problems that need to be solved. This paper provides an in-depth analysis of the sports and snow tourism industry from the theoretical level, aiming to explore a sustainable development path for the sports and snow tourism industry that suits the actual situation in China.

Keywords

Frontiers of sports research, Sports and snow tourism industry, Sustainable development

Cite This Paper

Wang Sen, Wang Han. A Strategic Study on the Sustainable Development of China's Sports and Ice Tourism Industry. Frontiers in Sport Research (2023) Vol. 5, Issue 4: 50-55. https://doi.org/10.25236/FSR.2023.050409.

References

[1] Angela Magnanini. Integrated Football: A New Frontier of Sport for All to Change the Attitudes [J]. Uluslararası Kültürel ve Sosyal Araştırmalar Dergisi (UKSAD), 2017(1):55-58. 

[2] Du Hongbo, Sun Weibo, Jiao Yufeng, Li Jialin, Liu Lei. Countermeasures for the Development of Data Integration of the Internet Ice and Snow Tourism Industry under the Background of Artificial Intelligence. [J]. Applied bionics and biomechanics, 2022:88-90. 

[3] Chang X, Gao W. Research on the Development Strategy of Ice-Snow Tourism Industry in Arctic Village, Mohe County from the Perspective of Industry Integration[C]//Wuhan Zhicheng Times Cultural Development Co. , Ltd. . Proceedings of 2020 International Conference on the Frontiers of Innovative Economics and Management (FIEM 2020). BCP, 2020:348-351. 

[4] E. Cristobal-Fransi, N. Daries-Ramon, E. Mariné-Roig, E. Martin-Fuentes. Implementation of Web 2. 0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski resorts [J]. Spanish Journal of Marketing - ESIC, 2017(2):21-25. 

[5] Yang Hui. Research on the Integrated Development Mode of Ice and Snow Tourism Industry and Cultural Industry in Jilin Province [P]. 2020 4th International Conference on Economics, Management Engineering and Education Technology, 2020:33-36. 

[6] Qi D. Countermeasure Research on Ice and Snow Tourism Industry Problems in Heilongjiang Province Based on Comparative Advantage[C]//Institute of Management Science and Industrial Engineering. Proceedings of 2019 9th International Conference on Information and Social Science (ICISS 2019). Francis Academic Press, 2019:59-63.