With the popularization of the Internet and technological innovation, the new Internet financial model has started to develop rapidly. The business of financing, information intermediation and payment through the Internet has been continuously expanding. The rapid development of Internet finance constantly permeates all aspects of people's lives and profoundly changes the pattern of the financial industry. Unlike the traditional financial industry that uses 20% of its high-end customers with relatively single business product services and generates 80% of its profits, the profit model of Internet finance is to provide financial services to long-tailed customers in the financial markets. At present, it is a period of rapid development of internet finance. It is particularly important to understand the status quo of its development and to reason its development trend. The current business model of Internet finance is mainly based on the payment of the king. The big data credit is the risk control guarantee, P2P net loan, crowdfunding financing, e-commerce finance and internet banking as the main financing channels. The traditional financial internet is the financial network Pin for the supplement.

Siqi Yin. The Status Quo and Countermeasures of Internet Financial Development in China.  International Journal of New Developments in Engineering and Society (2017) Vol.1, Num.3: 126-128.

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