Frontiers in Art Research, 2023, 5(7); doi: 10.25236/FAR.2023.050719.
Ying Liu1,2
1Wuxi Vocational Institute of Arts & Technology, Wuxi, 214200, China
2Philippine Christian University, Manila, Philippine
With the rapid progress of science and technology, the form of image expression has become more diversified, and MG animation is therefore more and more favored by artists. Using flat style graphics and text movement, MG Animation presents content and conveys information with unique style and simplicity. MG animation is created with a minimalist production method and movement of picture elements. It integrates the minimalist concept of "less is more" into the public service promotion, which meets the aesthetic needs of the audience. This paper takes the creation and research of MG animation for public welfare publicity as the theme, takes the civilized propaganda animation of Wuxi Metro as an example, and explores the production method of the propaganda animation of Wuxi rail transit. This study will have a driving effect on the research of theme types of MG animation and the development of social public welfare undertakings.
integrated media, MG Animation, public service publicity
Ying Liu. Wuxi Rail Transit Public Service Publicity Film: Research on MG Animation Creation in the Context of Integrated Media. Frontiers in Art Research (2023) Vol. 5, Issue 7: 108-111. https://doi.org/10.25236/FAR.2023.050719.
[1] Zhou Chunyue (2016). On the development and application of MG Animation in the new media environment. Fine Arts Review, 10, p.138-139.
[2] Song Huimin (2017). Analysis of MG Animation Market Application Prospect. China Market, 24.
[3] Wei Sanqiang (2013). Research on the Core Technology of Developing Regional Characteristic Cultural Animation propaganda Film [J]. Journal of Liaoning Normal University (Natural Science Edition), 03.
[4] Zhu Guilian, Zhou Jia (2009). On the Function of Public Service Advertisement in Civic Moral Education. Journal of Hefei University of Technology (Social Science Edition), 06.
[5] Feng Yimin (2012). CCTV Public service Advertisement reflects people's livelihood and touches the ordinary with the ordinary. China Advertising, 03.
[6] Wang Zhongzhou (2012). Flash Public Welfare Animation Advertising -- A prescription for Civilization Dissemination. Art Circle, 05.
[7] Du Yiru (2009). On the influence and development trend of new media on animation art. Industrial Design, 09, p.83-84.