With the rapid development of Internet technology, many people have acquired a lot of knowledge through online learning. However, the huge amount of information on the Internet makes it difficult for learners to find the learning resources they need in a timely and efficient manner. Therefore, in teaching technology, personalized recommendation technology has been paid more and more attention by people. The rapid development of today’s society and the country’s high emphasis on folk art have created rich conditions for the contemporary inheritance of folk art in the context of intangible cultural heritage, and opened up new development ideas. Starting from new ideas, new cultural environment, new media, new technologies and new achievements, this paper points out that folk art in the context of intangible cultural heritage should break the traditional concept and reform the way of inheritance; the power of network, market and government is fully utilized; new technologies are applied rationally, the superb skills of the ancestors are inherited, exchanges and cooperation are continued to be strengthened, advanced experience at abroad is used for reference, and new development models are created. At present, in the process of inheritance, folk art is in a passive state, that is, the demise and variation of cultural subjects. Therefore, both sides would like to see the goal of economic stability, social harmony and cultural prosperity through the exchange of ideas of “harmony but difference”, to explore cultural innovations between cultures of various countries, to cultivate the ability of dialogue and consultation, and to achieve economic stability, social harmony and cultural prosperity. The survey shows that the sharing of traditional folk art is only up to 78% due to the limitation of dissemination or geographical restrictions, and the dissemination ability is relatively low, while the shareability of modern art is as high as 90% in recent years. At the same time, traditional folk art is rarely innovated and cannot meet the needs of social development. The emergence of modern art has provided support for the inheritance of folk art, and now the innovation ability has reached 80%. Incorporating folk art into modern art while retaining its characteristics and making it popular will be a more suitable inheritance path.

Shouliang Lai, Binrong Huang, Min Sun. Innovative Development of Cross-cultural Communication of Folk Art and Resource Personalized Recommendation Algorithm in the Context of Intangible Cultural Heritage. Frontiers in Art Research (2023) Vol. 5, Issue 14: 95-105. https://doi.org/10.25236/FAR.2023.051417.

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