International Journal of Frontiers in Sociology, 2020, 2(1); doi: 10.25236/IJFS.2020.020106.
Jing Liang1,*, Zhangxing Li2
1. Business School, Northwest University of Political Science and Law, Xi'an 710122, China
2. Business School, Northwest University of Political Science and Law, Xi'an 710122, China
*Corresponding author e-mail: [email protected]
The formation of the internet festivals comes from the youth's entertainment needs. With the conceptual consumption of the emotion and topics, the “ceremony” and the “folk custom” of the internet festivals have gradually formed within the group of college students. With the spillover of the conceptual consumption, the consumption of the internet festivals gradually began to be symbolized and materialized. The material consumption became the main point, while the group of college students retreated from the leading position to the marginal position and became the follower of the materialized consumption. Thus the internet festivals completed the commercial reconstruction and realized the materialization of the entertainment.
Internet festivals, Group of college students, Materialization, Consumption
Jing Liang, Zhangxing Li. The Materialization of the Entertainment : Research on the Consumption of the “Internet Festivals” of the Colleges Students. International Journal of Frontiers in Sociology (2020), Vol. 2, Issue 1: 44-54. https://doi.org/10.25236/IJFS.2020.020106.
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