This article conducts research on the sustainable development of Miao traditional sports culture through on-site investigation and the application of The Surrounding Communication Theory. Taking the miao traditional sports culture as the research object, it is found that the miao traditional sports culture has the problems of narrow space transmission, lagging time transmission and single relationship transmission, which restricts its development to a certain extent. Based on the perspective of Surrounding Communication Theory, the paper proposes the network media: broadening the linear communication power around the space; focusing on various forms: improving the timeliness of communication in time and surrounding communication; strengthening the value guidance: guiding the sustainable development path of national traditional sports culture with the participation of multiple communication subjects to provide a theoretical reference for the future research.

Chen Jiatao, Wang Yin, Zhang Xin. Analysis of Surrounding Communication Theory for Sustainable Development of Miao Traditional Sports. Frontiers in Sport Research (2024) Vol. 6, Issue 1: 91-96. https://doi.org/10.25236/FSR.2024.060115.

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