The development of China's sports market is gradually growing. More and more spectators enter the sports arenas to watch sports games.CBA, as one of the most influential sports events in China, attracts a large number of spectators to watch the games. However, there is still a lot of room for improvement in the number of spectators watching the games on site. This paper takes CBA spectators in Sichuan as the research object and analyses the influence of spectators' motivation on behavioural intention. The results show that the spectators' motivation to watch games in the CBA Sichuan Match Area has a significant positive effect on behavioural intention.

Lei Li. The effect of spectators' motivation on spectator behavioural intention in CBA Sichuan match. Frontiers in Sport Research (2024) Vol. 6, Issue 2: 25-30. https://doi.org/10.25236/FSR.2024.060204.

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