At the end of April 2020, the national high school entrance examination reform, physical education has become the fourth main subject, and swimming as a class of assessment items. Among the many physical fitness projects, swimming is a whole body exercise, which is highly respected by the masses. Many parents see swimming skills as a necessary life-saving skill for their children to learn. However, since 2016, the gradual decrease of newborns, the continuous interference of the epidemic, and the unlimited expansion of the market have made many offline swimming training institutions in Xi 'an area suffer a great impact, and many stores have large-scale closures because of problems such as the break of the capital chain and the inability of stores to make money. With the reduction of customer demand, how to transform and upgrade the swimming training industry. The swimming market, how to change from the short-term training of only seven or eight months of summer vacation to the sustainable development of the whole year, is worth our thinking.

Wang Jiabao. The market prospect and industry transformation and upgrading of swimming training in the post-epidemic era. Frontiers in Sport Research (2024) Vol. 6, Issue 2: 36-39. https://doi.org/10.25236/FSR.2024.060206.

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