Economic globalization has given rise to deepening cross- cultural dialogue and the gradual blurring of language and cultural boundaries, posing unprecedented challenges for cross-cultural communication. Cultural identity attaches importance to the competition of cultural influence on the basis of cultural differences, whereas intercultural identity lays emphasis on mutual learning among civilizations based on the unity in cultural diversification. Therefore, the ethics of communication in the international transmission of Chinese culture should change from cultural identity to intercultural one. This paper proposes five rational paths for the transformation of ethics of communication, namely, getting rid of ethnocentrism, expanding and deepening interculturality, delving into commonalities, developing a dynamic and open cultural outlook, and promoting polyphonic communication beyond national narratives.

Bingwen Ren, Xiaomin Wang, Lihao Wu. Research on the Construction of Transformation Paths of Ethics of Communication in the International Transmission of Chinese Culture. International Journal of Frontiers in Sociology (2024), Vol. 6, Issue 3: 56-63. https://doi.org/10.25236/IJFS.2024.060310.

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