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Academic Journal of Humanities & Social Sciences, 2024, 7(4); doi: 10.25236/AJHSS.2024.070405.

"Follow" on a social media platform, an interesting button to use

Author(s)

Bin Luo

Corresponding Author:
Bin Luo
Affiliation(s)

Sichuan University of Media and Communication, Chengdu, China

Abstract

The intriguing aspect of social media platforms lies in the engagement between users and their friends, where they discuss topics of mutual interest. Different social media platforms adopt distinct strategies to attract users. For example, Twitter employs popular trends to capture users' attention, while TikTok predominantly utilizes short videos as a medium for documenting daily life experiences. Consequently, this video-centric approach appeals to a substantial user base interested in such content. As this model continues to be promoted, an increasing number of users are joining these platforms. Recognizing the efficacy of this approach, social media platforms are witnessing a gradual surge in user participation. Because of this, this paper will pay attention to this phenomenon, and divided into different views to discuss.

Keywords

social media, participation, following, sharing

Cite This Paper

Bin Luo. "Follow" on a social media platform, an interesting button to use. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 4: 39-43. https://doi.org/10.25236/AJHSS.2024.070405.

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