The purpose of this study was to understand the willingness of parents of 0-3 years old infants and young children in Chongqing, China to choose childcare services, and to determine the factors affecting the willingness, so as to provide basis and basis for the reasonable allocation of childcare services resources and the development of infant care in Chongqing. In this study, descriptive statistics, single factor analysis and logistic regression methods were used to analyze the demographic characteristics, child-care intention and influencing factors of parents of 0-3 years old infants in Chongqing. A total of 8999 valid questionnaires were obtained. Univariate analysis found that the distribution area, residence, education level, occupation, income, infant age, family care mode, care intention and other factors were significantly correlated with the care intention (P<0.05). Logistic regression analysis found that family care mode, family residence, parents' education level, family's district and county, family per capita income, and infant age were significantly correlated with the intention to care (P<0.05). Our study shows that family care mode, family residence, family county, parents' education level, family per capita income, and infant age are related to parents' willingness to care. It is suggested that the government should subsidize the cost of childcare for the families of infants and young children, and strengthen the popularization of science to improve the parents' correct cognition of childcare services.

Boya Liu, Hong Xu. Factors Associated with Willingness to Childcare Services in Chongqing, China. Academic Journal of Medicine & Health Sciences (2024), Vol. 5, Issue 4: 52-57. https://doi.org/10.25236/AJMHS.2024.050407.

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