Symbolization design is an important way to build the brand and characteristics of Huizhou homestay guesthouse. This paper discusses the symbolization design expression of Huizhou Hakka homestay guesthouse from three steps: information integration analysis, symbol extraction and symbolization creation. The purpose of this paper is to realize the “integrated spatial presentation”, “differentiated living experience” and “brand-based construction” in Huizhou Hakka homestay guesthouse. It provides new ideas for the construction of Huizhou homestay guesthouse and the generation of brand strategies, and makes a useful attempt for the inheritance of Hakka regional culture and the construction of Huizhou city image.

Yixuan Xie. Symbolization Design Expression of Huizhou Hakka Homestay Guesthouse. Frontiers in Art Research (2024) Vol. 6, Issue 4: 1-7. https://doi.org/10.25236/FAR.2024.060401.

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