Graphic design has played an essential role in artistic expression and communication. Today's brands leverage cultural symbols to create meaningful connections with their audiences. This paper presents general information about cultural symbols in graphic design and the importance of cultural symbols in shaping identity and perception. It delves into the complex world of graphic design, tracing their evolution over the centuries and assessing their profound impact on cultural identity and perception. At the same time, we briefly introduced some notable modern graphic designers, including Favianna Rodriguez, Marian Bantjes, and Yuko Shimizu, as well as their famous works. We aim to unravel the multifaceted layers of meaning embedded within the symbols by examining historical contexts, contemporary adaptations, and future trends. Through analysis, this study will shed light on how cultural symbols in graphic design have shaped and continue to shape our global visual landscape. We make predictions about the evolution of cultural symbols in the digital age and the role of artificial intelligence and machine learning in cultural symbols. In addition, Cultural designs face various challenges, and we propose suggestions for resolving these conflicts.

Ziya Xu. The Evolution of Cultural Symbols in Graphic Design. Frontiers in Art Research (2024) Vol. 6, Issue 4: 85-93. https://doi.org/10.25236/FAR.2024.060415.

[1] Aleshawie W M. Cultural Identity in Graphic Design [J]. American International Journal of Contemporary Research, 9, 2019, 4: 50-63. 

[2] Meggs P B, Purvis A W. Meggs' history of graphic design[M]. John Wiley & Sons, 2016.

[3] Philip L. Exploring the role of culture on graphic designs [J]. International Journal of Trend in Scientific Research and Development, 2018, 2: 424-435.

[4] Meyer R J. Culture, context, and communication: Developing a culturally sensitive curriculum for graphic design education [M]. Iowa State University, 2008.

[5] Recasens A, Kellnhofer P, Stent S, et al. Learning to zoom: a saliency-based sampling layer for neural networks[C]//Proceedings of the European conference on computer vision (ECCV). 2018: 51-66.

[6] Yudhanto S H, Risdianto F, Artanto A T. Cultural and Communication Approaches in the Design of Visual Communication Design Works [J]. Journal of Linguistics, Culture and Communication, 2023, 1(1): 79-90.

[7] Zhang Y. The Application and Practice of Traditional Cultural Symbols in the Brand Design of “Nation Tide”[C]//2021 Conference on Art and Design: Inheritance and Innovation (ADII 2021). Atlantis Press, 2022: 266-270.

[8] Jing Z. Analysis of the application of national cultural symbols in visual communication design [J]. Frontiers in Educational Research, 2020, 3(1).