This study utilizes the 2022 annual reports of Alibaba and Amazon as its corpus and adopts a discourse analysis three-dimensional framework within the context of discourse history research. The research path begins with an examination of discourse strategy, specifically focusing on the implementation methods and language characteristics in constructing corporate identity in China and the United States. Through the analysis of referential strategies, declarative strategies, and perspective strategies, this paper elucidates the differences and distinctive features of discourse strategies used for identity construction in Chinese and American enterprises. Additionally, it aims to establish a comparative research framework for discourse strategies in identity construction between Chinese and foreign enterprises, offering insights for further exploration in this field.

Wang Yayao. A Study on Identity Construction of China-US Cross-border E-commerce Enterprises from the Perspective of Discourse-Historical Analysis. The Frontiers of Society, Science and Technology (2024), Vol. 6, Issue 4: 62-66. https://doi.org/10.25236/FSST.2024.060409.

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