Academic Journal of Humanities & Social Sciences, 2024, 7(4); doi: 10.25236/AJHSS.2024.070429.
Xu Yanhao
Henan University of Technology, Zhengzhou, Henan, 450000, China
As the cultural soft power of cities, the city image has an important impact on development of cities and attraction of talents. Taking Luoyang City, Henan Province, China as an example, this study firstly investigates status of image construction of brands in Luoyang City and introduces problems existing in image communication of the city. Furthermore, suggestions for promoting strategies of image communication of the city are put forward. Combined with resource endowment of the city, this research accurately masters city positioning. With joint efforts of key opinion leaders (KOLs) and governments, the public are attracted to participate in image construction. By integrating various media resources, it is conducive to break cultural boundaries. The aim of this research is to help image development of brands in Luoyang city and provide a reference for image construction of brands in other cities.
city brand, image construction, Luoyang City
Xu Yanhao. Strategies for Image Construction of City Brands—Taking Luoyang City as an Example. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 4: 180-185. https://doi.org/10.25236/AJHSS.2024.070429.
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