Academic Journal of Humanities & Social Sciences, 2024, 7(4); doi: 10.25236/AJHSS.2024.070430.
Kanghui Li
Henan University of Technology, School of Journalism & Communications, Zhengzhou, Henan, 45000, China
During the Spring Festival in 2021, Henan Satellite TV made a successful debut with a series of "Wonderful Tour" programs of traditional Chinese festivals, becoming a typical example of traditional media using media integration to enter the audience's vision, changing the image of Henan Satellite TV in the hearts of the audience, and becoming an excellent disseminator and promoter of traditional culture. Kenneth Burke's new rhetoric theory provides a new perspective for communication studies, and effective rhetorical recognition mechanism will provide scientific guidance for media in promoting cultural identity. From the perspective of rhetoric, the great success of Henan Satellite TV not only encourages other major traditional media, but also provides new ideas for the innovation and development of TV programs under the trend of media empowerment.
Rhetoric; Cultural identity; Television programs; Wonder Tour
Kanghui Li. Research on TV programs from the perspective of rhetoric—A case study of Chinese festival series programs of Henan Satellite TV. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 4: 186-190. https://doi.org/10.25236/AJHSS.2024.070430.
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