The Frontiers of Society, Science and Technology, 2024, 6(5); doi: 10.25236/FSST.2024.060501.
Shuangting Bian
School of Tourism, Xi’an International Studies University, Xi’an, Shaanxi, 710128, China
Under the new requirements of promoting the standardization and equalization of public cultural services, museum visits have become a new choice for the public. This study takes the online evaluation of three history museums in Ctrip platform as the research object to explore the public's spatial perception of history museums. Through text mining, word frequency analysis, emotion analysis to explore the public comment data and construct the index evaluation system. The study found that history museums from the public perspective are generally positively evaluated, with clear theme positioning and high public demand for explanation, cultural creation and ticket reservation. However, there is still room for improvement in the promotion of VR, AR and other digital resources of historical museums. Research is of great significance for improving the image and service of museums, promoting the inheritance and promotion of cultural heritage and public cultural education.
Public Space Perception; Historical Museums; Requirements of the public
Shuangting Bian. A Study on the Public Space Perception of Historical Museums Based on Text Mining. The Frontiers of Society, Science and Technology (2024), Vol. 6, Issue 5: 1-5. https://doi.org/10.25236/FSST.2024.060501.
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