In recent years, yangshuo sports tourism industry has developed rapidly, and sports tourism has become an important carrier of yangshuo tourism product innovation. Under the background of promoting the construction of a new development pattern of domestic and international double circulation, taking the sports tourism industry in Yangshuo County as the research object, and using literature analysis and statistical analysis methods, the development status, problems and countermeasures of the sports tourism industry in Yangshuo County are studied. The research shows that the development of sports tourism industry in Yangshuo needs the government to build a complete scale system, cultivate talents, create industrial brand effect; increase the supply and improve the infrastructure, increase publicity, promote the cooperation with various tourist attractions, realize the effective integration of sports resources and sports tourism, and boost the development of local tourism.

Fangfang Tang. Research on the development status and countermeasures of sports tourism industry in Yangshuo County. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 5: 88-93. https://doi.org/10.25236/AJHSS.2024.070515.

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