International Journal of Frontiers in Sociology, 2024, 6(5); doi: 10.25236/IJFS.2024.060505.
Yichen Xu
School of Foreign Languages and Literature, Suzhou University of Science and Technology, Suzhou, 215009, China
City image is the overall impression of the public based on a city’s natural geography, history and culture and cultural life, which forms a sense of identity. It is an important symbol of a city’s core competitiveness and cultural soft power, and also an important part of the national image. The 19th Asian Games Hangzhou 2022, following 2008 Beijing Olympic Games and Beijing 2022 Olympic Winter Games, is another important opportunity to enhance national image and promote Chinese culture, as well as an essential way to tell China’s story and enhance international discourse power. The Asian Games is not only a grand event for sports culture in Asian countries, but also an important window for China to showcase the comprehensive national strength, spread the national culture, and shape and enhance the national image. From the perspective of YouTube platform, this paper analyzes the impact of YouTube on the international communication of city image of Hangzhou Asian Games and introduces corresponding communication strategy suggestions.
Asian Games Hangzhou 2022; city image; YouTube platform
Yichen Xu. Research on the International Communication of City Image of the Asian Games Hangzhou 2022——Based on YouTube Platform Analysis. International Journal of Frontiers in Sociology (2024), Vol. 6, Issue 5: 29-33. https://doi.org/10.25236/IJFS.2024.060505.
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