International Journal of Frontiers in Sociology, 2024, 6(5); doi: 10.25236/IJFS.2024.060510.
Sitong Chen, Yanbin Long
University of Science and Technology Liaoning, Anshan, China
In this paper, we utilize big data technology to study the information dissemination phenomenon in social networks. Through collecting, processing and analyzing massive social network data, we reveal the basic laws of information dissemination, identify the key factors affecting the dissemination effect, and propose targeted information dissemination optimization strategies. The results show that these strategies can effectively improve the efficiency and scope of information dissemination in social networks, and provide new perspectives and methods for research and practice in related fields.
big data; social network analysis; information dissemination; influencing factors
Sitong Chen, Yanbin Long. A Study on Social Network Analysis and Information Dissemination Based on Big Data. International Journal of Frontiers in Sociology (2024), Vol. 6, Issue 5: 64-72. https://doi.org/10.25236/IJFS.2024.060510.
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