The demand for cultural and creative products among university communities today is not only functional but also a pursuit of culture and interest. This paper takes campus characteristics and regional culture as the starting points and narrative design as the entry point to analyze the campus cultural and creative design with interactive situational experiences. Based on field research and questionnaire surveys, a detailed study on the characteristics of campus culture was conducted. Taking the buildings of City University of Macau as inspiration, a set of notebooks and bookmarks was designed, incorporating some interesting elements to make the entire set of cultural and creative product designs retain the school's characteristics while being unique.

Xuanxuan Chen. Research on Campus Cultural and Creative Design Based on Narrative Situational Context. Frontiers in Art Research (2024) Vol. 6, Issue 5: 80-84. https://doi.org/10.25236/FAR.2024.060513.

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