In the context of the era of rural revitalization, it is of great significance to implement the branding strategy of county-specific agriculture. In this paper, we take the example of “Pengshui Crystallized Potato Noodles” in Pengshui Miao and Tujia Autonomous County, Chongqing Municipality, as an example. It discusses the development history and challenges of agricultural branding in Pengshui Miao and Tujia Autonomous County with special characteristics, and puts forward corresponding thoughts and suggestions. This study comprehensively analyzes the development status, policy support, and problems in brand building of “Sweet Potato Vermicelli in Pengshui County” to provide a strategic path for cultivating the county's characteristic agricultural brand of “Sweet Potato Vermicelli in Pengshui County”. Emphasis is placed on giving full play to local characteristic tourism resources, gathering community wisdom, adhering to the strategy of rural revitalization, giving full play to the power of science and technology, integrating online sales platforms, combining with local tourism resources, and creating the iconic agricultural brand “Pengshui County Sweet Potato Vermicelli” with county characteristics, providing valuable insights into rural revitalization, and fostering agricultural brands with distinctive regional characteristics. It provides valuable insights for rural revitalization, cultivates agricultural brands with distinctive regional characteristics, and provides useful references for rural revitalization and the development of agricultural branding with county characteristics.

Yueshuang Hao, Ye Cui. Reflections on County Agricultural Branding Strategy in the Perspective of Rural Revitalization—Taking “Pengshui Crystallized Potato Noodles” Brand as an Example. The Frontiers of Society, Science and Technology (2024), Vol. 6, Issue 6: 6-11. https://doi.org/10.25236/FSST.2024.060602.

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