International Journal of Frontiers in Sociology, 2024, 6(6); doi: 10.25236/IJFS.2024.060607.
Yuru Guo
School of Journalism and Communications, Shandong Normal University, Jinan, Shandong, China
Since March last year, Zibo with "barbecue city" strong out of the circle, "into Zibo to catch barbecue" has become a hot topic on the Internet. This paper takes Zibo barbecue as an example, applies the theory of "media pilgrimage", and discusses the path of urban communication and the shaping of urban image of the city of Zibo in the era of new media from three aspects of media reproduction, embodied contact, and action feedback. The study points out that the landscape space in the media narrative is an important motive to attract the audience to come to "pilgrimage", agenda setting and symbolic construction strengthen the city image and stimulate the user's participatory practice, and at the same time, city managers should reflect and adjust under the media discipline to meet the audience's multiple needs. The success of the Zibo barbecue out of the circle provides a useful reference and reflection for the sustainable development of modern urban communication.
Media pilgrimage; urban communication; Urban communication strategy
Yuru Guo. An Analysis of Urban Communication Paths from the Perspective of Media Pilgrimage. International Journal of Frontiers in Sociology (2024), Vol. 6, Issue 6: 38-42. https://doi.org/10.25236/IJFS.2024.060607.
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