This paper aims to explore the impact of the digital era on economic management, encompassing technological-driven economic transformation, data-driven decision-making and management, challenges faced by economic management, digital innovation, opportunities, and prospects. By analyzing the applications of cutting-edge technologies such as artificial intelligence, big data, cloud computing, and the Internet of Things, along with practical experiences of businesses in traditional model adjustments, data privacy and security, and digital innovation, it reveals the opportunities and challenges that enterprises face in the digital era. Based on research findings, recommendations are proposed, including strengthening the introduction of digital technologies, focusing on organizational culture and structural adjustments, establishing innovative management models, and enhancing social responsibility practices to guide businesses in better adapting to the digital era. Future research directions involve in-depth studies on emerging technologies, global trends in the digital era, exploration of social impacts and ethical issues, and deepening research on the sustainable development path of enterprises. This comprehensive study provides theoretical guidance and practical suggestions for businesses to achieve sustainable development in the digital era.

Zhenyu Sun. Innovation and Transformation of Economic Management in the Digital Era: Challenges and Opportunities. The Frontiers of Society, Science and Technology (2024), Vol. 6, Issue 6: 118-123. https://doi.org/10.25236/FSST.2024.060618.

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