This paper provides an in-depth study of the evolution of China's television industry, from the era of mass media to the period of marketization and diversification, to the period of digitalization and technological innovation, comprehensively exploring the characteristics and impacts of each development stage. In the era of mass media, television, as a medium for national ideology, was controlled by the government. Classic programs such as "A Dream of Red Mansions" and the Spring Festival Gala gave birth to the early glory of Chinese television. The period of marketization and diversification has witnessed the opening and diversification of the television industry. Classic cases such as "If You Are the One" demonstrate the promotion of content creation by market mechanisms. The period of digitalization and technological innovation has brought about high-tech applications. The popularization of technologies such as 5G, artificial intelligence, and virtual reality has promoted the intelligence of the TV industry and the production of high-quality content. Looking to the future, the paper points out that 5G technology, content innovation and integration with emerging technologies will become important trends in the TV industry. However, it also faces challenges such as the balance between content quality and diversity, the unification of technical standards, and social and cultural inheritance. To this end, it is recommended that the television industry focus on technological innovation, content depth and cultural inheritance, and actively respond to future opportunities and challenges to ensure the sustainable and healthy development of the industry.

Yufei Gong. The Evolution of Television in China: From Mass Media to Segmented Audiences. The Frontiers of Society, Science and Technology (2024), Vol. 6, Issue 6: 124-129. https://doi.org/10.25236/FSST.2024.060619.

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