In recent years, with the rise of cultural tourism, the integration between museums and the tourism industry has become increasingly close. The popularity of museums has attracted more people to experience their unique charm. Museums are also exploring their public value and embracing the curatorship concept of "people-oriented" to meet the growing cultural consumption demands. However, many museum exhibitions remain conventional and lack innovation. Visitors often merely stop to take photos and check in, which limits effective interaction and fails to convey the essence of the exhibits. Through the gradual application of narrative theory in museum exhibition design, large and some small to medium-sized museums in China have widely adopted narrative techniques, achieving excellent storytelling effects that immerse audiences. This study establishes a theoretical foundation through a review of narrative museum concepts and related literature. Furthermore, employing on-site research methods, the Shandong Museum is taken as a case study. It analyzes the museum's narrative features in terms of external architectural form and internal spatial organization. Specifically, it examines two representative permanent exhibitions—General History Exhibition and Ecology Exhibition—analyzing their themes, narrative content, structure, and techniques. Finally, the study summarizes the Shandong Museum's strengths in narrative exhibition design, offering insights for narrative development in other museums.

Chen Lei. Research on narrative design of Shandong Museum. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 7: 56-63. https://doi.org/10.25236/AJHSS.2024.070710.

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