The Frontiers of Society, Science and Technology, 2024, 6(8); doi: 10.25236/FSST.2024.060804.
Tang Jingyan
School of Literature and Journalism, Leshan Normal University, Leshan, China
With the development of Internet technology, today's society is an information society. People are at the crossroads of Web 2.0 and Web 3.0, and new media relying on Internet technology are sweeping in and taking over people's daily lives with rapid momentum. Newspapers and radio, once the two main representatives of the mass media, have not grown as much as they once did, and television has suffered from the onslaught of an online audiovisual medium. Once you would listen to music on the radio, and watch TV dramas and variety shows on TV, but nowadays QQ Music, Aikiye and a host of other new media platforms can satisfy such needs of the people. Traditional media are facing the urgent need for transformation and upgrading, but how to transform is worthy of our consideration.
Media Convergence; Traditional media; Media transformation
Tang Jingyan. Analysis of the development path of traditional media in the era of integrated media. The Frontiers of Society, Science and Technology (2024), Vol. 6, Issue 8: 17-21. https://doi.org/10.25236/FSST.2024.060804.
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