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Academic Journal of Humanities & Social Sciences, 2024, 7(8); doi: 10.25236/AJHSS.2024.070819.

Analysis of the Discourse Characteristics of Slow Variety Show Hosts from the Perspective of Brand Building -- Taking the Fourth Season of "Say Hello to Life" as an Example

Author(s)

Ma Junyi

Corresponding Author:
Ma Junyi
Affiliation(s)

Sichuan International Studies University, Chongqing, China

Abstract

With the development of the times, people's spiritual needs are growing, the traditional "fast variety show" can no longer meet the spiritual life of urban youth, "slow variety show" into the public's vision and flourish. This paper takes the fourth season of the slow variety show "Say Hello to Life" as an example, starts from the brand building perspective of the slow variety show, analyses the discourse characteristics of the hosts Sa Beining and Neghmet Rakhman through the three aspects of the speculative philosophy of personalised expression, the spatial construction of discourse expression, and the transmission of the value of the cultural symbols, and finally sums up the roles and shortcomings of the discourse expression of the hosts of the slow variety show under the brand building perspective, which provides some reference for the branding and the discourse expression of the slow variety show of other slow variety shows.

Keywords

Slow variety show; The brand building of television programme; Discourse expression

Cite This Paper

Ma Junyi. Analysis of the Discourse Characteristics of Slow Variety Show Hosts from the Perspective of Brand Building -- Taking the Fourth Season of "Say Hello to Life" as an Example. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 8: 119-124. https://doi.org/10.25236/AJHSS.2024.070819.

References

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