Academic Journal of Humanities & Social Sciences, 2024, 7(8); doi: 10.25236/AJHSS.2024.070828.
Lu Qiaoling, Tang Zifan, Wen Lu
College of Foreign Studies, Guilin University of Electronic Technology, Guilin, China
In this paper, the promotion and dissemination strategy of Niuniang Opera in Cenxi County, Wuzhou City, Guangxi Zhuang Autonomous Region is discussed in depth from the perspective of national cultural inheritance. Niu Niang Opera in Cenxi, as a local opera with strong local colours and profound historical and cultural heritage, is one of the important intangible cultural heritages in Guangxi and even in the whole country. This article firstly briefly introduces the importance, language characteristics of Cenxi Niu Niang Opera, then analyses its challenges in promotion and dissemination in the world. In view of these challenges, this article combines the spiritual civilisation construction of the new era with the inheritance of Niu Niang Opera, and puts forward a number of effective promotion and dissemination strategies in terms of audience, content, opportunity of performances, inheritance, means of communication and the source of funds.
Niu Niang Opera, Ethnic Cultural Inheritance, Promotion, Dissemination
Lu Qiaoling, Tang Zifan, Wen Lu. Study on the Promotion and Dissemination of Cenxi Niu Niang Opera from the Perspective of Ethnic Cultural Inheritance. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 8: 174-181. https://doi.org/10.25236/AJHSS.2024.070828.
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