At a time when integrated media is booming, TV programs stand out with their all-round, personalized communication features and diversified interactive modes. Television program hosts not only need to focus on the shape of the external image, but also need to deepen the inner cultivation, the two complement each other, indispensable. In the face of the changing times, hosts should have a deep insight into the nature of the integrated media, continue to broaden their knowledge horizons, strengthen the deep interaction with the audience, and be brave enough to explore and practice the transformation of the hosting style. This series of efforts will not only significantly enhance the attractiveness and market competitiveness of the program, but will also further promote the deep integration of media and market, and fully satisfy the audience's growing diversified information needs and aesthetic expectations.

He Jiaxin. Exploring the style transformation strategies of TV program hosts in the era of melting media. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 8: 182-187. https://doi.org/10.25236/AJHSS.2024.070829.

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