Populism, empowered by internet technology, has given rise to a wave of online populism characterized by irrational emotional criticism. College students, as a significant group using the internet, face the safety risks of emotional outbursts, emotional spread, and emotional exploitation associated with online populism. In response to the problems of weakened mainstream cultural identity, blurred direction in personality development, and hollow internet legal literacy among some students, society, online platforms, and universities need to take measures to jointly address the impact of online populism on the values of college students, who are still in a critical developmental stage. It is necessary to address both the symptoms and the root causes, balancing regulation with long-term effectiveness. Strengthening cultural identity, emphasizing guidance and education, cultivating independent personalities among college students, practicing core socialist values, improving governance methods, creating a positive online environment, and promoting a combination of guidance and governance are essential. This approach aims to fundamentally neutralize the wave of online populism and cultivate positive values among college students.

Siyu Zhai, Xiaonan Hong. The Formation, Impact, and Rectification of Contemporary University Students' Values under the Influence of Online Populist Ideology. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 8: 208-213. https://doi.org/10.25236/AJHSS.2024.070833.

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