Welcome to Francis Academic Press
Login | Register

The Frontiers of Society, Science and Technology, 2024, 6(8); doi: 10.25236/FSST.2024.060811.

Empowering New Cultural Program Explorations with AIGC in the Intelligent Media Era

Author(s)

Liu Jiawen

Corresponding Author:
Liu Jiawen
Affiliation(s)

School of Art, Communication University of China, Nanjing, China

Abstract

As an important tool for media ecology from "media integration" to "human-machine integration", AIGC is serving the production of cultural programs in various forms.However, because of the contradiction between "mechanical consciousness" and "human civilization", the phenomena of impacting ideology, forming information cocoon and violating intellectual property rights have gradually appeared, preventing it from empowering the production of cultural programs.This paper argues that media organizations can change the current status quo by ensuring human-machine integration, forming Chinese aesthetics, restricting mechanical awareness, and constructing systematic engineering, and realizing the innovative development of AIGC enabled cultural programs.

Keywords

AIGC; Cultural programs; Human-computer integration; Ideology; Information cocooning

Cite This Paper

Liu Jiawen. Empowering New Cultural Program Explorations with AIGC in the Intelligent Media Era. The Frontiers of Society, Science and Technology (2024), Vol. 6, Issue 8: 60-65. https://doi.org/10.25236/FSST.2024.060811.

References

[1] Hu Zhengrong, Fan Zizheng. History, Change and Empowerment: AIGC and the Construction of an All-Media Communication System[J]. Science and Publication,2023,(08):5-13.

[2] GUO Meiting, QI Bo. Application countermeasures of AIGC in cultural variety programs[J]. Southeast Communication, 2024, (03):155-157.

[3] Sun Leilei. R&D and application of video generation model in audiovisual content production--Taking the big model of the CCTV auditory media as an example[J]. All Media Exploration,2024,(06):8-11.

[4] Sun Yunke. Challenges, Opportunities and Responses: AIGC Empowers Mainstream Media to Form New Quality Content Productivity[J]. All Media Exploration, 2024,(06):130-132.

[5] (U.S.) Neil Bozeman, Technopoly: The Surrender of Culture to Technology [M]. He Daokuan, Translation . Beijing: Peking University Press, 2007: 320.

[6] Xie Xuefang, Qu Chen. Value Alignment: Research on the Ethical Risks and Precise Co-Governance Path of Artificial Intelligence Culture and Technology in the Age of AIGC[J]. Journal of Lanzhou University (Social Science Edition),2024,52(03):147-156.

[7] LIU Yuwei. Human-computer integration: intelligent practices and future development paths of new journalists[J]. Audiovisual world,2024,(01):119-122.