The Beijing Winter Olympics is not only a world sports event, but also an important platform for international cultural exchange. Starting from the Beijing Winter Olympics, this article takes Chinese excellent traditional culture as the entry point, and through the interpretation and analysis of Chinese cultural symbols, explores the significance and value of cultural output in the Winter Olympics. Taking Bing Dwen Dwen as an example, this paper expounds how Bing Dwen Dwen carries out the international expression of Chinese culture through cultural transformation, expression transformation, subject transformation, mode transformation and media transformation, and the article argues that cultural output needs to be spread through anthropomorphic emotion, neutral “others”, market-oriented creativity, and expand the dialogue space between Chinese and foreign civilizations by arousing human emotional resonance.

Jian Jiarui. Cultural Output of the Beijing Winter Olympics from the Perspective of Empathetic Communication. International Journal of Frontiers in Sociology (2024), Vol. 6, Issue 8: 21-28. https://doi.org/10.25236/IJFS.2024.060805.

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