This study investigates the public signs within the scenic areas of Qianjiang District, Chongqing Municipality. Through the application of photography, questionnaire surveys, and random interviews, the existing state of public signage is statistically evaluated, considering linguistic diversity, coding orientation, and establishment functionality. Issues are pinpointed in three aspects: the language used, the planning of the linguistic landscape, and the management of the linguistic landscape. The study analyzes the governance components and challenges of the tourist area, and suggests strategies for enhancing the management of public signs in Tourist Scenic Area in Qianjiang District. These strategies concentrate on clarifying the overarching design, optimizing management models, and refining laws and regulations.

Liao Danlu. Research on Governance Strategy of Public Signs in Qianjiang Tourist Attractions. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 9: 140-145. https://doi.org/10.25236/AJHSS.2024.070923.

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