With the implementation of the rural revitalisation strategy, the development of cultural and tourism industries in traditional villages has gradually become an important force in promoting local economic development. Taking Chenjiagou in Wen County as an example, this study explores tourists' perceptions of Chenjiagou's tourism image by collecting review data from mainstream websites and applying a combination of content analysis and importance-performance (IPA) research methods. Through high-frequency word analysis, sentiment analysis and destination image perception analysis, it is concluded that tourists generally agree with Chenjiagou's unique Taiji culture and natural scenery, and the vast majority of tourists are satisfied with Chenjiagou's tourism experience. However, through the IPA analysis, it was concluded that Chenjiagou is currently underperforming in terms of tourist attractions and history and culture. Based on this finding, it is suggested that the promotion and presentation of Taiji culture should be strengthened, tourism products should be enriched, service quality should be improved, resources should be rationally allocated, and infrastructure should be maintained in order to enhance Chenjiagou's competitiveness in the cultural and tourism market and to provide a reference for the development of tourism in traditional villages.

Lu Peng, Gu Chenqian, Zhao Wenhui. Research on the Image Perception of Traditional Village Tourism Based on Network Survey Data-Taking Chenjiagou in Wen County as an Example. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 10: 1-8. https://doi.org/10.25236/AJHSS.2024.071001.

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