Under the increasingly serious social reality of aging, silver Internet celebrities, as the first elderly group to cross the digital divide between generations, actively present and express themselves in the short video field. Through the research and analysis of the narrative characteristics and social value of short videos of silver Internet celebrities, this paper finds that the development of Tiktok silver Internet celebrities presents the characteristics of diversified narrative subjects, diversified styles and specialized production modes. The sudden emergence of silver hair Internet red makes up for the social absence of the middle-aged and elderly people in short video platform creation, and not only enriches the main body and content of short video creation, but also provides a new opportunity for the development of our senior economic market.

Bin Wu, Chunhua Zhang. Narrative Characteristics Analysis of Short Videos of "Silver Internet Celebrities"—A Case Study of Tiktok Platform. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 10: 16-20. https://doi.org/10.25236/AJHSS.2024.071003.

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