With the emergence of the era of integrated media, the integration of traditional and emerging media has become an irreversible development trend. The new era has also injected new challenges and new expectations into the responsibilities of the announcer-host. The purpose of this article is to explore how broadcasters and presenters can skilfully adapt to the new media environment in the current multimedia environment whilst maintaining their work ethic and professionalism. This paper discusses how to identify better the roles of broadcasters and hosts in the era of integrated media, enabling them to keep pace with contemporary developments and become leaders in the media industry of the new era.

Liu Fangyu. The Resilience and Perseverance of Presenters in the Age of Melting Media. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 10: 21-25. https://doi.org/10.25236/AJHSS.2024.071004.

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