In the context of changing media environment and diversified audience needs, interview programme hosts are faced with challenges and opportunities. This paper discusses how interview programme hosts can use artistic mobilisation strategies to enhance programme effects, and proposes two major artistic mobilisation strategies: verbal and non-verbal. The language strategy includes evocative, conciliatory and questioning language, which enhances the depth and attractiveness of the programme through precise guidance, real interaction and unique perspectives. The non-verbal strategy involves image and costume, body movement and field construction, aiming to provide a diversified visual experience and touch the guests' emotions, in order to adapt to the audience's needs and market changes.

Xie Sini. A Study of Artistic Mobilisation Strategies of Talk Show Hosts. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 10: 26-30. https://doi.org/10.25236/AJHSS.2024.071005.

[1] Qiao Xiuhong(2017). A Comparison of the Interview Discourse of Entertainment and Journalist Hosts--Taking Li Jing and Yi Lijing as an Example. Young Journalist, (26), 80-81. 

[2] Yang Yuelu, Qiang Haifeng(2023). A study on the internal logical relationship between the style characteristics of TV interview programme hosts and programme positioning. News Enthusiasts, (08), 101-103. 

[3] Sun Aaobiao(2016). Artistic mobilisation means of TV cultural talk show hosts. Contemporary television, (07), 108+110.