The relationship between modern mainstream cultural communication and mass media has gradually evolved into a symbiotic and integrated ecological structure. With the development of the Internet, mainstream culture utilizes new media to widely disseminate positive energy and core values, forming a cross-platform and diversified communication network. Mass media, serving as the engine of mainstream cultural dissemination, leverages its strong interactivity and coverage to foster a two-way interaction in cultural communication, making it more vivid and dynamic. Currently, the dissemination pathways of mainstream culture are being continuously optimized. This paper explains the symbiotic relationship between modern mainstream culture and the mass media ecosystem and provides several development suggestions for reference.

Yi'nan Yang. Optimization Research on Mass Media for Modern Mainstream Cultural Communication. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 10: 41-45. https://doi.org/10.25236/AJHSS.2024.071008.

[1] Li, Q. (2024). The Tool of Mainstream Culture Communication in Mass Media. Cultural Industry, (23), 7-9.

[2] Sun, Y. (2023). Reflections on the Innovative Development of Mainstream Cultural Communication Discourse in the New Era from the Perspective of Short Videos. Cultural Innovation Comparative Studies, 7(20), 59-62+112.

[3] Jin, Y. (2023). An Exploration of the Innovative Paths of Mainstream Cultural Dissemination in China from the Perspective of New Media. Journal of News Research, 14(13), 230-232.

[4] Lin, Y. (2022). How to Effectively Communicate Mainstream Culture through Mass Media. Reporter's Cradle, (08), 18-20.

[5] Zhang, J. (2022). The Characteristics of Network Circulation and the Breakthrough of Mainstream Cultural Communication. Journal of Hainan Normal University (Social Sciences Edition), 35(01), 128-134.