In the context of Chinese-style modernization, the spillover effect of the integration of "culture + sports + tourism" has gradually emerged, forming the organic advantages of "1+1+1>3" and promoting the iterative upgrading of the three. In the "14th Five-Year Plan for Sports Development" announced by the General Administration of Sports of China in recent years and the "14th Five-Year Plan for Tourism Development" issued and implemented by the State Council, the development of sports integration industry is an important content to enhance the contribution of the sports industry to the economy. In recent years, from "Zibo barbecue", "Village BA", "Comfortable panda" and "Erbin", creating cultural, sports and tourism IP has become the development trend of China's cultural tourism market and the key element of competition in various provinces and regions.

Yinan Wang. Intellectual Property Branding Status and Prospects for Liaoning Provincial Culture, Sports, and Tourism. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 10: 86-92. https://doi.org/10.25236/AJHSS.2024.071016.

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