The Frontiers of Society, Science and Technology, 2024, 6(10); doi: 10.25236/FSST.2024.061003.
Xiaohan Ma1, Zixuan Chen2, Guibin Chen3, Xinyu Wang4, Jing Xu5
1School of Management, Beijing Union University, Beijing, China
2Faculty of Law, University of Chinese Academy of Social Sciences, Beijing, China
3Beijing Yuanda Jiuhe Pharmaceutical Co, Beijing, China
4College of Biochemical Engineering, Beijing Union University, Beijing, China
5Office of Science and Technology, Beijing Union University, Beijing, China
As an emerging occupation in the new employment pattern, network anchor has become an important channel of flexible employment for many young people. However, with the continuous expansion of the scale of employment, the lack of work resources and difficulties in obtaining traffic for network anchors have gradually come to the fore, affecting their sense of work access and hindering the development of high-quality employment. Focusing on web casters, based on the job requirement-resource model, we explored how job resources affect web casters' sense of job accessibility as well as the mediating effect of traffic stickiness, and the moderating effect of innovation ability. The results show that: there is a significant positive effect of both work resources and traffic stickiness on network anchors‘ sense of job acquisition; there is a mediating effect of traffic stickiness between work resources and sense of job acquisition; and innovation ability can promote the positive effect of network anchors’ work resources on traffic stickiness. The findings of this paper provide reference and basis for enhancing network anchors' sense of job acquisition, which has distinct theoretical and practical significance.
job resources; job access; web casters; Chinese contexts
Xiaohan Ma, Zixuan Chen, Guibin Chen, Xinyu Wang, Jing Xu. The effect of job resources on web casters' job accessibility. The Frontiers of Society, Science and Technology (2024), Vol. 6, Issue 10: 12-20. https://doi.org/10.25236/FSST.2024.061003.
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