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Frontiers in Sport Research, 2024, 6(6); doi: 10.25236/FSR.2024.060620.

Leveraging Artificial Intelligence to Enhance Sports Cultural Awareness and Facilitate International Communication

Author(s)

Yunzheng Zhou

Corresponding Author:
Yunzheng Zhou
Affiliation(s)

College of Exercise Medicine, Chongqing Medical University, Yuzhong, Chongqing, 400016, China

Abstract

As an important bridge for cross-cultural communication, the international dissemination of the cultural connotation and value of sports cannot be separated from the promotion of digital technology. In order to realize the change of sports culture communication mode, artificial intelligence is proposed to promote sports culture cognition and international communication. Firstly, the concepts of artificial intelligence and sports culture cognition are analyzed respectively, and it is pointed out that artificial intelligence technology can bring new opportunities for sports culture communication through its powerful advantages in data processing. Then it is proposed that AI technology can empower the selection and planning of sports culture works and innovate its communication mode. The influence path of AI is analyzed from the three aspects of revolutionizing ideology, building technical platform and enriching communication channels. It aims to promote the wide application and in-depth development of AI in sports culture cognition and international communication.

Keywords

artificial intelligence; sports culture; cultural awareness; international communication; digitalization

Cite This Paper

Yunzheng Zhou. Leveraging Artificial Intelligence to Enhance Sports Cultural Awareness and Facilitate International Communication. Frontiers in Sport Research (2024) Vol. 6, Issue 6: 126-131. https://doi.org/10.25236/FSR.2024.060620.

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