The Frontiers of Society, Science and Technology, 2025, 7(6); doi: 10.25236/FSST.2025.070609.
Xinyu Ge1, Hong Wang2
1School of Tourism, Taishan University, Tai’an, Shandong, 271000, China
2Affiliated School of Tai'an Normal School, Shandong Province, Tai’an, Shandong, 271000, China
Based on the review texts of inbound tourists on the Tripadvisor platform, this study uses content analysis and the "cognitive-emotion" model to explore the perception characteristics of inbound tourists towards the tourism image of Mount Tai Scenic Area. The results show that: (1) The cognitive image presents a multi-dimensional structure, and tourists pay the highest attention to mountain climbing activities, transportation facilities and natural landscapes; (2) The emotional image is mainly characterized by positive emotions, but negative emotions are expressed quite strongly. (3) The overall image presents a four-layer diffusion feature of "core - edge", with the mountain climbing experience as the core and gradually extending to the cultural connotation. Based on this, suggestions such as optimizing cultural expression and improving facilities and services are put forward to enhance the international appeal of Mount Tai Scenic Area.
Web Text; Inbound Tourists; Image Perception; Mount Tai Scenic Area
Xinyu Ge, Hong Wang. Research on Tourism Image Perception of Mount Tai Scenic Area by Inbound Tourists: An Analysis Based on TripAdvisor Review Texts. The Frontiers of Society, Science and Technology (2025), Vol. 7, Issue 6: 59-64. https://doi.org/10.25236/FSST.2025.070609.
[1] Hunt J D. Image as a Factor in Tourism Development [J]. Journal of Travel Research.1975, 13(3):1–7.
[2] Baloglu S, McCleary K W. A model of destination image formation [J]. Annals of Tourism Research. 1999, 26(4):868–897.
[3] Beerli A, Martín J D. Factors influencing destination image [J]. Annals of Tourism Research.2004, 31(3):657–681.
[4] Tan Hongri, Liu Peilin, Li Bohua. Image Perception of Dalian as a Tourist Destination Based on Web Text Analysis [J]. Economic Geography, 2021, 41(03):231-239.
[5] Xu Min, Xiao Yunlei, Zhang Chen. Research on the Comparison and Optimization of Tourism Image Perception before and After the Successful Application for World Heritage Status of Yancheng Yellow Sea Wetland: From the Perspective of Data Mining [J]. Journal of Nanjing Normal University (Natural Science Edition), 2025, 48 (01): 38-46.
[6] Jiang Lei, Li Mingfeng. Image Perception and Evaluation of Ecotourism Scenic Areas Based on UGC Data Mining and IPA Analysis [J]. Journal of Central South University of Forestry & Technology, 2025, 45 (04): 171-180.
[7] Udo Kukatz. Qualitative Text Analysis: Methods, Practices and Software Usage Guide [M]. Chongqing: Chongqing University Press, 2017. 9.
[8] Zhou Xiaobing, Wang Wei, Cai Huanhuan. Research on Tourism Image Perception of Mountainous Scenic Spots Based on Text Mining: A Case Study of Yuntai Mountain Scenic Area [J]. Journal of Northwest Normal University (Natural Science Edition), 2023, 59 (03): 37-43.
[9] Li Jinglong, Wang Haitao. Research on the Perception of Tourism Image of Mountainous World Heritage Sites in China [J]. Resources Development and Market, 2023, 39 (05): 629-634.