Academic Journal of Humanities & Social Sciences, 2020, 3(6); doi: 10.25236/AJHSS.2020.030615.
Sidong Gao
Shandong University of Technology, Zibo 255000, China
The rapid development and extensive application of new media technology have brought opportunities to the wide dissemination of traditional culture in the new era. In new media, it is necessary to broaden communication channels, give full play to the advantages of new media such as the Internet, WeChat, micro-blog and client, extensively use new technologies such as VR and AR, innovate the communication methods such as micro-video, film and animation, and promote the innovative communication of traditional culture in the new media era.
traditional culture, new media, communication strategy, innovation
Sidong Gao. Research on the Communication Strategies of Traditional Culture under the New Media Environment. Academic Journal of Humanities & Social Sciences (2020) Vol. 3, Issue 6: 135-141. https://doi.org/10.25236/AJHSS.2020.030615.
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