The Frontiers of Society, Science and Technology, 2025, 7(8); doi: 10.25236/FSST.2025.070803.
Xinyue Zhang1, Guangwei Wang2, Huiyan Yang2
1College of Social Sciences, University of Birmingham, Birmingham, UK
2College of Aviation Service and Tourism Management, Guilin University of Aerospace Technology, Guilin, Guangxi, China
Exhibitions in archaeological sites tend to be based on physical presentation and written accounts, which leads to lack of interactivity, poor immersion effects, and lack of efficiency in cultural and economic transformation. To solve these problems, this paper proposes the use of 3D laser scanning, virtual reality (VR), 3D modeling, and multi-sensory interactive technology in order to create a simulated exhibition area. Using precise point cloud data capture, texture mapping and dynamic scene reconstruction, the original look of the archeological site is recreated digitally. The paper also clarifies the interactive processes and audience experience optimization that digital technology has introduced in immersive displays, and suggests the economic value change and improvement of local tourism industry associated with the large-scale display of archaeological sites with the use of digital technology. The experimental findings reveal that on average the experimental group scored 4.47 on immersion scale whereas control group scored 2.97 showing that the digital technology enabled immersive displays were indeed effective in enhancing the subjective immersive experience of the audience. As to the attention span, the audience of the experiment group averagely remained 25 minutes. The information indicates that interactive and immersive factors are capable of increasing the emotional involvement of the audience and their level of experience.
Immersive Digital Archaeological Site Display; 3D Laser Scanning; Virtual Reality (VR); 3D Modeling; Cultural Value Transformation
Xinyue Zhang, Guangwei Wang, Huiyan Yang. Immersive Development and Value Transformation Mechanism of Major Archaeological Sites Empowered by Digital Technology. The Frontiers of Society, Science and Technology (2025), Vol. 7, Issue 8: 16-22. https://doi.org/10.25236/FSST.2025.070803.
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