Academic Journal of Humanities & Social Sciences, 2026, 9(2); doi: 10.25236/AJHSS.2026.090206.
Bin Zheng1
1Sichuan Minzu College, Kangding, China
The “August 1st International Horse Racing Festival” in Litang County has become a vibrant cultural emblem showcasing the ethnic folk traditions of the Kham region. As a unique ethnic sports and cultural event in Ganzi Prefecture, the festival has evolved into a premier brand event integrating horse racing competitions, traditional cultural displays, and leisure tourism. However, under the powerful impact of modern sports, horse racing has gradually declined. This article employs literature review, expert interviews, and field research to analyze the current development status of Litang County's “August 1st Horse Racing Festival” within the context of rural revitalization. It proposes feasible development pathways, aiming to provide valuable insights and references for the preservation and advancement of intangible cultural heritage in western Sichuan.
Rural Revitalization, Horse Racing Festival, Ethnic Sports, Traditional Culture
Bin Zheng. Exploring High-Quality Development Pathways for Litang County's “August 1st International Horse Racing Festival” in the Context of Rural Revitalization. Academic Journal of Humanities & Social Sciences (2026), Vol. 9, Issue 2: 39-44. https://doi.org/10.25236/AJHSS.2026.090206.
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