The Frontiers of Society, Science and Technology, 2026, 8(1); doi: 10.25236/FSST.2026.080107.
Shi Ailing1, Li Xin1
1College of Education, Lanzhou University of Arts and Science, Lanzhou, China
This study focuses on constructing the “Nature-Amusement Cottage” rural tourism project in Liping Village, Xihe County, Longnan City, Gansu Province. Integrating questionnaire data and adopting the SWOT analysis method, the current situation of the village’s development is explored, highlighting the advantages, disadvantages, opportunities, and threats of establishing the “Nature-Amusement Cottage” in the village. The results show that the construction of the “Nature-Amusement Cottage” in the village has resource and cultural advantages, but also faces challenges in terms of scale and facilities. In response to the problems faced by the development of the “Nature-Amusement Cottage”, development strategies are developed from four dimensions: improvement, branding, pricing, and channels, which is expected to enhance the competitiveness of the project and achieve coordinated development between rural tourism and local economy.
Development Strategies, SWOT Analysis, Tourist Experience, Rural Tourism
Shi Ailing, Li Xin. Strategy Research on Constructing Western Rural Nature Amusement Cottage Based on SWOT Analysis. The Frontiers of Society, Science and Technology (2026), Vol. 8, Issue 1: 40-46. https://doi.org/10.25236/FSST.2026.080107.
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