The Frontiers of Society, Science and Technology, 2026, 8(1); doi: 10.25236/FSST.2026.080113.
Jiajin Du1, Shuyuan You1, Yichen Zhong1, Guorui Zhao1
1School of Computer Science and Engineering, Guangdong Ocean University, Yangjiang, China
Against the backdrop of digital technology driving the transformation of cultural communication carriers towards "dynamic interaction", games have become a core carrier for the innovative communication of traditional culture. Based on the perspective of the game Black Myth: Wukong, this study targets players and potential players of the game. To address the issue of insufficient sample representativeness caused by players' "circled and geographically dispersed" characteristics, a combined sampling strategy of "stratified cluster sampling + snowball sampling" is adopted. Meanwhile, a multi-model collaborative analysis framework is constructed: Logit regression and random forest models are used to identify audience heterogeneity and communication characteristics, and the XGBoost-SHAP hybrid model is employed to quantify the marginal contribution of variables to cultural cognition, systematically analyzing the influence mechanism of "game motivation - game behavior - game core" on cultural cognition. The study finds that males, the 18-25 age group, students, and enterprise employees are the core audience, and game exhibitions, social media, and trailer videos on video platforms are the key communication channels. XGBoost-SHAP analysis confirms that visual art and theme design in the game core dimension are the primary driving factors for cultural cognition, while immersive satisfaction in game motivation and high-frequency participation in game behavior also significantly and positively affect cultural cognition. This study makes up for the shortcomings of existing studies that are mainly qualitative and have limited samples, provides empirical references for "culture empowering game development and games facilitating cultural breakthrough", and promotes the coordinated development of digital entertainment and traditional culture inheritance.
Black Myth: Wukong; traditional culture communication; stratified cluster sampling; XGBoost-SHAP; random forest model
Jiajin Du, Shuyuan You, Yichen Zhong, Guorui Zhao. Research on the Communication Characteristics of Traditional Culture and Influencing Factors of Communication Effect from the Perspective of the Game Black Myth: Wukong. The Frontiers of Society, Science and Technology (2026), Vol. 8, Issue 1: 89-97. https://doi.org/10.25236/FSST.2026.080113.
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