The deep penetration of the new media era has propelled the film and television industry into a new phase of digital and diversified development. As a central medium for the public’s daily cultural entertainment and spiritual consumption, film and television art faces multiple challenges—including the restructuring of creative models, content quality and the industry ecosystem—even as it embraces the development opportunities brought about by technological innovation. As an emerging art form characterised by the deep integration of technology and art, digital media art permeates the entire film and television production process, profoundly reshaping the industry’s production logic, textual expression and dissemination landscape. Grounded in the developmental trajectory of digitalisation in film and television design, this paper systematically traces the evolution of film and television art from traditional forms to digital transformation, and analyses the practical applications of digital media art in character development, visual presentation and the expression of meaning. By clarifying the opportunities and practical challenges facing the development of film and television arts in the new media era, this paper goes on to propose an optimal pathway for achieving deep integration. It aims to provide theoretical references and practical guidance for the digital upgrading, high-quality creation and sustainable development of the film and television industry, thereby promoting a virtuous symbiosis and mutual empowerment between digital media art and film and television production.

Li Wenting. An Exploration of the Convergence between Digital Media Art and Film and Television Production. Frontiers in Art Research (2026), Vol. 8, Issue 1: 63-68. https://doi.org/10.25236/FAR.2026.080110.

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